Brand Strategy
Identified the ‘why’ of a brand, product, or service and how they fulfilled an audience's need. Conducted research and developed creative briefs.
Social Media Content Strategy
Planned and ideated content based on brand strategy and business goals, and managed online community spaces.
PPC Ads
Built strategy and copy for pay-per-click ads in support of business goals, based on audience research. Optimized these ads to deliver higher-than-industry-average click-through and conversion rates.
Online Reputation
Managed and improved the online reputation of 46 apartment communities by an average of 16%. This included building review generation plans, responding to online reviews, managing online business listings, partnering with vendors, and creating resources for communities.
Search Engine Optimization
Rewrote website content for 46 apartment community websites based on SEO practices and partnered with developers to build user-friendly sites. Also planned blog content for Richdale Apartments’ corporate website.